Dewey the Helpful Doo-it, Gund    
The Project . . .
14 inch Dewey plush doll customized for our charity partner, Feed The Children
 
Corporate Partner . . .
Gund, the premier plush toy manufacturer.
 
To Benefit . . .
Feed The Children
 
Results . . .
5,000 Dewey plush toys were delivered to Feed The Children to help them raise over $100,000 on their website and TV shows to fight hunger
 
Our charity partner, Feed the Children, is currently showcasing a wide variety of Dewey the Helpful Doo-it products on their website and television programs to help raise money and awareness about hunger in America and around the world. These products include 32 page picture book, coloring books, sing-a-long CDs, and Teacher's Kits, all for children between ages 3 and 8.   (See all)
 
Two years ago Larry Jones, president and founder of Feed The Children suggested we produce a Dewey plush toy to compliment his Dewey program.  Naturally we thought of Gund, the world's leading producer of plush toys.
 
Soon after we met in New York with Doug Branch, Senior Vice President at Gund to design a customized plush toy for Feed The Children that would capture the imagination of children and honor the many thousands of people who contribute to ending hunger around the world.
Gund
The result was a Dewey Plush Toy (pictured here) that includes a little food backpack with the Feed The Children logo on it. This adorable plush toy is currently being successfully promoted as a donor appreciation gift by Feed The Children on their website, in their literature, and on their television shows to help raise money and awareness for hunger.
Feed The Children
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