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| Our collaboration with Feed The Children began with our first product
Dewey Doo-it Feeds a Friend, a 32-page picture book for children. The last page of the book tells the story of Larry and Francis Jones and how they started
Feed The Children. |
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Read
Book
Listen
to CD |
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| The following year, we were commissioned by
Lord & Taylor Department Stores to create a special Christmas book to benefit Feed The Children. It was sold in all 54 of the Lord & Taylor stores during the 2005 holiday season. Proceeds from this book benefitted the survivors of Hurricane Katrina.
Dewey's Magical Sleigh, a 32 page picture book, also included a CD with narration by actor and New Orleans resident
John Goodman.
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sing-a-long CD was then produced with 12 original songs performed by The Helpful Doo-its. This was followed by a coloring book based on the story and then a customized
Dewey the Helpful Doo-it
plush toy produced by
Gund. |
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All development, marketing and publishing costs associated with all products created for the Feed The Children were paid for by
The Helpful Doo-its Project.
A royalty is paid to Feed The Children on all sales. |
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